Published Authors
Relationship Between New Product And Salesperson Adoption In Manufacturing Firms In Kenya
This study examined the relationship between new product characteristics and new product adoption by the sales force. The specific objectives of the study were to examine the relationship between new product characteristics and product adoption by the sales person. The design of the research was cross sectional survey using the questionnaire to collect data. The target population was 250 sales
Relationship Between Relative Advantage And Salesperson Adoption In Manufacturing Firms In Kenya
This study examined the relationship between relative advantage and new product adoption by the sales force. The specific objectives of the study were to examine the relationship between relative advantage and product adoption by the sales person. The design of the research was cross sectional survey using the questionnaire to collect data. The target population was 250 sales managers and
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